Enhancing Eurobank’s digital experience through UX Audit

Eurobank, always striving for excellence and continuous improvement in its digital experience, was eager to explore further opportunities for enhancement. Their goal was to fine-tune aspects of usability, navigation efficiency, and overall user experience, ensuring that the website not only met but exceeded customer expectations. By analyzing user data and insights, they identified specific areas for improvement that would take the site to the next level, reinforcing their leadership in digital banking and further aligning with their customer-centric vision.

At Significa, we craft bespoke digital solutions tailored to complex enterprise needs. For Eurobank, we combined advanced data analytics with deep stakeholder engagement, including workshops with over 25 key Eurobank executives, to ensure full alignment with business objectives and user needs. Our approach integrated quantitative and qualitative insights from over 315 anonymized user sessions and Google Analytics data. Rigorous user testing, both moderated and unmoderated, validated design decisions through authentic scenarios, driving a scalable, secure, and user-centered digital platform.

Our heuristic evaluation audited over 1,000 usability checkpoints, revealing a 60% compliance score that highlighted important improvement areas. Parallel competitor analysis, involving expert reviews and live user testing with over 25 participants, showed Eurobank’s task completion times could be improved by more than 50%, eliminating errors and surpassing the relevant metrics of leading competitors.. Our strategic design improvements focused on creating clearer navigation and faster access to key services.

We developed a customized UX strategy targeting Eurobank’s pain points and unlocking new user engagement opportunities:

→ Simplified navigation with restructured menus to reduce cognitive load and speed journeys

→ Overhauled content hierarchy, delivering layered information, prioritizing essential actions

→ Prominent, interactive tools like loan calculators and investment wizards to assist decision-making

→ Consistent user flows with unified page layouts and predictable interactions to lower frustration

Each recommendation is a data-driven step towards a scalable, high-performance digital experience aligned with Eurobank’s brand values and customer expectations.

To translate insights into impact, Eurobank adopts a phased UX improvement roadmap with clear priorities, timelines, resource plans, and key performance indicators to measure success. Ongoing collaboration among UX/UI designers, developers, and stakeholders through regular workshops ensures smooth execution and iterative refinement, maximizing business value and accelerating digital transformation.

This comprehensive UX audit equipped Eurobank with actionable insights to design a user-centric digital platform that enhances engagement and satisfaction. The new solution supports complex transactional workflows and integrates seamlessly with back-office systems, ensuring scalability, security, and high performance. This strategic investment positions Eurobank as a leader in digital banking, driving measurable growth and competitive advantage in their ongoing digital transformation journey.