The making of Significa

Significa was founded in 2006 as Linakis.digital, a boutique agency specializing in crafting immersive digital experiences. Renowned for delivering exceptional websites, the agency built a strong reputation for excellence in design and technology. 

With expansion into the MENA region, the need for a globally oriented identity became clear. This evolution led to the strategic rebranding and the birth of Significa, reflecting the commitment to creating transformative experiences on a global scale.

Our repositioning from Linakis.digital, a local Greek web house, to a leading international digital agency required the development of a new brand identity — one that embodies creativity, responsibility, and authenticity. This transformation was strategically designed to attract international clients of the highest caliber.

We addressed the pain points of the existing brand and narrative by introducing a refreshed visual language, a distinctive new name, and a cohesive design system that communicates the agency’s vision, mission, and core values.

Starting with an exhaustive list of candidate names, we aimed to choose a name that resonates globally and is close to our brand values.

A shortlist of potential names was presented, reflecting the agency’s mission and future aspirations. Employees voted for their preferred option, ensuring the new name resonated across all levels of the organisation.

The name Significa, meaning significance and valuable impact, emerged as the clear favourite. It embodies the agency’s ethos of shifting perspectives to drive transformation.

The objective of the visual identity was to develop key ideas that would embody Significa's essence through design. Several approaches were explored, with the winning idea being flipping a closing tag bracket </> to create the letter S.

The metaphor used is to use lateral thinking as a driving force, examining ideas from different perspectives that may lead to change, innovation, and challenging conventional thinking. This concept was then translated and broken down into several identity assets.

Our colour palette
uses positive and vibrant hues inspired by code syntax.

Our voice and tonality
are expressed through a simplified code declaration that can be animated. 

Our illustrations, iconography & patterns 
make use of sharp animated slashes representing precision, accuracy, and assertiveness throughout the identity.

Our key imagery
has been selected to represent our bird-eye-view of the world, solving problems with a broader understanding.

Our typography
uses the Aeonik typeface, a versatile workhorse balancing between mechanical precision and timeless aesthetics.

The brand’s messaging was redefined to reflect its focus on transformation and impact. These elements emphasize the agency's ability to challenge norms and foster growth through digital innovation.

Significa’s essence is about shifting perspectives to ignite change.

We create exceptional digital experiences for leading brands by fusing technology and creativity to deliver expertise in digital strategy, user research, experience design, and application development.

Shifting perspectives, 
driving transformation.

The rebrand was unveiled through a meticulously planned campaign:



→ Website relaunch
A dynamic new site highlighting Significa’s refined expertise, portfolio, and values.


→ Client communication
Personalized outreach to clients, emphasizing continuity of service excellence and the added value of the new identity.



→ Redirection from Linakis.digital
Visitors were informed of the new brand transition via IP detection and were prompted with a modal announcing the change of chapter.

→ Social media campaign
Leveraged to announce the rebrand, share the story, and generate excitement among followers and industry peers while also targeting MENA
users.

→ Comprehensive brand integration
Rebranding was extended across all touchpoints, including office signage, business cards, email signatures, intranet, and other internal and external communication collateral to ensure a seamless transition and unified brand presence.

To ensure internal alignment and buy-in, the rebranding process included


→ Workshops
Collaborative sessions where teams contributed ideas and insights into the new identity.

→ Training
Materials on brand guidelines and messaging to enable teams to articulate the new vision effectively.

→ Celebration
An internal event to commemorate the rebrand and inspire excitement for the next chapter of our branding evolution.

The transformation from Linakis.digital to Significa demonstrates how a thorough, strategic rebranding process can preserve legacy while propelling a company into its next phase of growth.

Our rebranding played a pivotal role in uncovering key insights, ensuring it was not just a new look but a purposeful evolution.

Today, Significa stands as a testament to the power of creativity and technology in shaping exceptional digital experiences.