Hertz received a prestigious IT award for an e-commerce website that offers a convenient online shopping experience while delivering significant competitive advantages
- More leads and a significant increase in the sales volume.
- Increased business reach through digital channels.
- Tracking and analysis of consumer behavior, which enables the customization of offers and marketing campaigns.
- More upselling and cross-selling opportunities through remarketing campaigns.
Competing amongst the best in developing a successful digital strategy, Linakis.digital proved its commitment to innovation. The modern and easy-to-navigate environment increased customer satisfaction and brought more leads and online sales to Hertz.
Rewarding achievement in Digital Transformation
On the 23rd of September 2020, we were proud to receive the Silver Business IT Excellence Award in the category "Specialized Applications in Tourism" for the online booking website of Hertz.
Every year, the Greek IT & Communications Business Association and Boussias Communications organize the Business IT Excellence Awards. The most prominent businesses and organizations in Greece participate in this celebration of digital transformation where best practices and the use of cutting-edge ICT technologies are rewarded. To win the competition, companies use digital technology in innovative ways to establish a competitive advantage or optimize business processes.
According to the Chairman of the Awards Evaluation Committee, Professor George Doukidis, "this year, there were strong initiatives for digital transformation through the use of AI, Big Data, and cloud infrastructure. A promising feat considering the challenges posed by the pandemic."